And this goes back to properly introducing the problem, conflict, or character. You should not go straight into the plot of your book: you need to really hook the reader right away. A lot of people will not make it past the first line of your description. The description must, must, must have a hook right at the beginning. In your opinion, what should a good book description include? ![]() Ensure you have short, snappy paragraphs. Whether it’s about getting out of debt or increasing productivity, be sure to state it clearly right away.Īnd tiny bonus advice: no more than three sentences in a paragraph of your description, or you’re going to have a big wall of text. In nonfiction, the reader wants to know the problem your book helps to solve. In fiction, the reader wants to know, what is the main conflict? What is this character dealing with? Who’s the character? Some authors lose sight of the central conflict, problem, or character and don’t introduce them properly right away. Lastly, there’s the failure to hook a reader at the very start of the description. In any case, you should include intrigue in a book description to make the reader want to know more. ![]() Or, if it’s a romance story, you could hint that there’s a chance the couple may fall apart. For example, if it’s a thriller book, you can make it very clear that the character could die. Perhaps, you can hint at a big thing that’s going to happen in the third act to get people really excited about the book. To create an effective description, focus on the most important plot points that are essential to the protagonist’s journey.Īnother mistake I see is that authors are trying too hard to avoid spoilers, and the descriptions fail to intrigue the readers. If you try to pack every single plot and every single character into a book description, it will be bloated and confusing. I think the main mistake authors make is trying to include too much information in the book description.Ī lot of things happen in an 80,000-word book. Bryan, could you please name 3 main mistakes authors make when writing their book descriptions? We’ve asked Bryan to answer some of the most relevant questions concerning book descriptions that help sell more. He also helps writers to get the maximum out of their Amazon Ads. ![]() How to Write Book Descriptions that Sell: Bryan Cohen Interviewīryan Cohen is the CEO of Best Page Forward - a book description company - and a person who has seen and written thousands of book descriptions.
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